SmartX: Process Development Campaign

The client had not previously produced promotional video content and needed to explain a specialised solution without creating a long-form explainer. The content also had to work in a fast-moving LinkedIn feed, where a specialist audience needed to recognise the application immediately.

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To create a flexible set of short social films that communicated the value of SmartX quickly, featured the client’s existing equipment and supported several campaign calls to action.

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I created all animated scenes and motion elements for the campaign. Bold & Break assembled the final films for InnoGlobal Technology, combining the animation with product and equipment imagery across five 4:5 LinkedIn variants.

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