FT Live Instagram Broadcast Channel

FT Live was entering a new media space to reach a younger audience via Instagram. The challenge was to explain the value of the broadcast channel in a short, vertical format that feels fresh, clear, and engaging.

Encourage sign-ups and raise awareness for the channel by showing off exclusive content, early event access, and interactive features like polls and replies.

Designed a clean and animated 9x16 story format using bold motion, clear text, and sleek transitions. Each panel focuses on one key benefit, creating a dynamic and informative visual flow that’s easy to follow and visually appealing.